Sales Director

With over 35 years in promotional merchandise and branded print, I excel as a commercially astute Sales Director who drives revenue growth, secures profitable contracts with SMEs and major corporates, and nurtures enduring client partnerships. My expertise encompasses sales leadership—building and coaching high-performing teams—alongside deep knowledge of eco-friendly products, workwear, premiums, bespoke campaigns, and premium print solutions like stationery, signage, and collateral that align precisely with brand objectives. As a former BPMA Board Director, I offer strategic insight into industry trends, ethical sourcing, sustainability, and global supply chains, ensuring quality, compliance, and measurable ROI.

I specialise in strategic client development, translating complex needs into creative, scalable programmes while serving as a trusted advisor to marketing and procurement teams. CAM-certified with professional French proficiency, I communicate persuasively at C-suite levels, manage international risks effectively, and prioritise responsive service for on-time, on-brand delivery. This fusion of hands-on execution, board-level governance, and relationship-driven leadership equips me to lead cross-functional teams and deliver innovative merchandise solutions that advance senior-level objectives in dynamic organisations.